Tiny Organics, creator engine
Ten creators, six months and up, one freezer
A first roster of ten creators showing Tiny Organics meals at the table: Coconut Curry, Apple Pie Oatmeal, $5.99 a meal.
- creators live by week six
- 10
- creator videos a month at the full roster
- 303
- weeks from the first creator to the full roster
- 5
Freezer night with Coconut Curry
Illustrative: a parent heats the cup, mixes, tests the temperature, then shows the first spoonful.
Illustrative postContents
Part 1 of 11
Summary
| Roster | Ten creators, two added a week | Live creators by week: 0, 2, 4, 6, 8, 10. Six weeks to a full roster. |
|---|---|---|
| Who | Parents feeding a child six months and up | People who already film mealtime: Baby Burrito Bowl, Valencian Paella, Zucchini Pesto Pasta on the tray. |
| Production | 7 videos per creator per week | At ten creators that is 303 creator videos a month. |
| Pay | Base pay $300 to $800, caps $600 to $1,500 | Three bands: Starter, Standard, Premium. Ceiling with ten creators at the top cap: $15,000. |
| Bonus | $50 flat past 100,000 views | One per creator per month, organic views only. Bonus at the cap: $300, $500, $700 by band. |
| Compliance | One sheet of literal lines | Creators quote only lines copied from the brand's pages, like 100% Organic, and nothing else. |
| Category rule | No outcome promises about a child | Toddler food: the brand's wording only, and heating steps exactly as the brand writes them. |
| Goal | $1 per 1,000 views | Proposed target. The simulator starts at $5.74, so the first job is hooks. |
| Report | Every Monday, one table | Creator, format, views, cost per 1,000 views against $1, bonus status. |
| Decision | Approve the sheet and the first two creators | Then the ramp starts at week 0, two creators a week, until ten. |
Part 1 of 11, continued
The program in numbers
- Creators live at full roster
- 10
- Proposed
- Videos per creator per week
- 7
- Proposed
- Creator videos a month
- 303
- Calculated
- Base pay per creator
- $1,000
- Proposed
- Bonus past 100,000 views
- $50
- Proposed
- Bonus at the top cap of the highest band
- $700
- Calculated
- Program cost a month, bonuses included
- $10,050
- Calculated
- Views a month at the assumptions
- 1.8M
- Calculated
- Cost per 1,000 views
- $5.74
- Calculated
- Target cost per 1,000 views
- $1
- Proposed
Part 2 of 11
Track record
Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.
At Tabs I ran a creator program next to the paid engine. Here it is the same loop in organic toddler nutrition: brief, post, read the numbers, kill losers early. I have not run this category, so the claims sheet and the feeding rules come from your pages, not from my experience.
- monthly social impressions at Tabs
- 100M+
- views on one reel
- 17.7M
- views on one video
- 8M
- views on one video
- 6.5M
Part 3 of 11
Principles
One number to protect
Cost per 1,000 views, target $1. The simulator starts at $5.74, so every creator is judged on that gap, not on likes.
One variable per test
Same Coconut Curry cup, same shot, only the hook changes. Losers killed early, winners go to the hook library.
Base pay for work, bonus for breakouts
Base pay covers seven videos a week. The $50 flat bonus past 100,000 views rewards a breakout, once per creator per month.
Literal lines first, creativity second
Every creator gets the sheet before the brief. Meals are described by ingredients and price: Apple, Oats, Ginger, Cinnamon, $5.99.
Part 3 of 11, continued
One channel for everything
#briefs
Briefs, drafts, reviews and the weekly numbers
PriyaMon 8:30 AM
This week's brief: Strawberry Banana Oatmeal, $5.99 a meal. One hook per video, same shot. Film the cup before and after heating.
JessMon 10:15 AM
Can I say Tiny is cheaper than other brands?
No comparisons. Say $5.99 a meal, that is on the page. Anything else, ask here first.
Report botAppMon 9:00 AM
Weekly report posted: seven videos per creator, cost per 1,000 views against the $1 target, bonus status for each creator.
PriyaTue 2:00 PM
Draft sent back: the on-screen text says our meals are the best. Swap it for the ingredient line: Zucchini, Pea, Elbow Macaroni Pasta.
TomThu 6:40 PM
The Baby Burrito Bowl video just passed 100,000 views. No boost on it, all organic.
Bonus botAppFri 9:00 AM
Bonus check: one video passed 100,000 views. $50 flat, one per creator per month, organic views only.
PriyaFri 11:00 AM
Check before you post: sheet read, category rules read, and the cup shown heated and temperature-tested before serving.
The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.
Part 4 of 11
Formats
Brief 01
Heat and taste test
“This is Coconut Curry, and it goes from freezer to table.”
One take: cup out of the freezer, lid off, microwave, mix and test the temperature, first spoonful. Ingredients on screen.
Brief 02
Breakfast with Apple Pie Oatmeal
“Apple, oats, ginger, cinnamon: breakfast in a cup.”
Morning kitchen, handheld. Show the ingredient line, then the cup being heated, then the child's reaction.
Brief 03
Veggie-first plate
“Broccoli, sweet potato, red bell pepper. Dinner is done.”
Overhead shot of the plate at the table. One take, parent voice-over, $5.99 on screen at the end.
Brief 04
Finger food trial
“Baby-led weaning, six months in: what lands on the tray.”
Tray close-up, the child's hands, no face required. Parent says only what the brand lists about finger foods.
Brief 05
Unbox the freezer box
“Our first Tiny box: thirty meals into the freezer.”
Unboxing on the counter, then stacking the Monthly Freezer Bundle into the freezer. Read the contents aloud, in order.
Every product line in a video comes off the claims sheet word for word, for example “We only use 100% USDA-certified organic ingredients.”, “Ready-made, plant-based meals with no prep required.”, “Ready-to-eat meals that make feeding easier - no prep, no pressure.”. Product names are said as printed.
Part 5 of 11
Recruiting
Four sources in
Parents who film mealtime
Parents of babies and toddlers, six months and up, who already show spoons, trays and high chairs on camera.
Baby-led weaning accounts
Creators whose feed is finger foods, a theme Tiny Organics names on its own site.
Freezer and meal-prep parents
Parents who stock a freezer. The Monthly Freezer Bundle is built for exactly that shelf.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site. The only program I found is Refer A Friend, Get $30 Off, a customer referral, not a creator deal.
Five filters, fewer each step
1Child in range
Child is six months or older, matching the brand's recommendation for starting Tiny.
2Real mealtime footage
Past videos show actual feeding, not staged product shots.
3Works from the sheet
Will quote lines from the sheet and nothing else, on-screen text included.
4Hook range
At least two different hooks in recent posts, so there is something to vary.
5Organic views
Posts without paid boosting, so cost per 1,000 views stays honest.
Part 6 of 11
Who
First-time parent
Just starting solids, wants a clear mealtime routine on camera.
Likely product: Best Sellers Bundle
Baby-led weaning parent
Shows finger foods on the tray, the hands and the mess.
Likely product: Potato Hash
Freezer-stocking parent
Batch-cook mindset, shows the freezer shelf and the reheating.
Likely product: Monthly Freezer Bundle
Breakfast-routine parent
Morning content with oatmeal cups and coffee in frame.
Likely product: Oatmeal Variety Bundle
Flavor-explorer parent
Rotates new recipes and films the child's reaction to each.
Likely product: Adventurous Eater Bundle
Gift-minded parent
Posts what they would give a friend with a new baby.
Likely product: Tiny Organics Gift Card
Left off, every time
Always out: creators who give feeding or medical advice, anyone who compares Tiny with other brands, accounts that show a child under six months eating solids, and anyone who will not use the sheet. Toddler food rule: the brand's words only.
Part 7 of 11
Pay
Starter
$300–600
a month, by band
Starter: new creators proving they can hold seven videos a week on a Coconut Curry shoot.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators whose Starter weeks kept cost per 1,000 views near the target.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: creators with a proven hook library who keep producing at the top cap.
Bonus at the cap: $700
Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.
- One bonus per creator per month, however many videos pass 100,000 views.
- The bonus is per video: $50 flat for a video that passes 100,000 views.
- Only organic views count. A boosted video does not earn the bonus.
- No bonus on a video that breaks the claims sheet or the toddler food rule, whatever its views.
Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.
The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.
Part 8 of 11
Simulator
At ten creators, 303 videos a month reach about 1.8M views and cost $5.74 per 1,000 views against the $1 target. It takes 4.2% viral videos or a median of 21,711 views.
Program facts
Tiny Organics creator engine, per month
- Monthly cost
- $10,050
- Base pay
- $10,000
- Est. bonuses
- $50
- Videos / month
- 303
- Est. views / month
- 1.8M
- Cost per 1,000 views
- $5.74
Above the $1 target at these inputs.
To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.
Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.
Part 8 of 11, continued
What moves the result
| If the median is | Views / month | Monthly cost | Cost / 1K | Hits target |
|---|---|---|---|---|
| 750 | 1.4M | $10,050 | $6.96 | No |
| 1,500 | 1.8M | $10,050 | $5.74 | No |
| 3,000 | 2.4M | $10,050 | $4.24 | No |
| If the viral share is | Views / month | Monthly cost | Cost / 1K | Hits target |
|---|---|---|---|---|
| 0.3% | 1.2M | $10,000 | $8.44 | No |
| 0.5% | 1.8M | $10,050 | $5.74 | No |
| 1% | 2.9M | $10,150 | $3.52 | No |
The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.
Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.
Part 9 of 11
Phases
| Item | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Wk 5 | Wk 6 |
|---|---|---|---|---|---|---|
| Creators live | 0 | 2 | 4 | 6 | 8 | 10 |
| Videos a week | 0 | 14 | 28 | 42 | 56 | 70 |
| Base pay a month | $0 | $2,000 | $4,000 | $6,000 | $8,000 | $10,000 |
Warm-up
Sheet and ramp
Claims sheet signed off, then two creators a week until ten, six weeks. First brief: Strawberry Banana Oatmeal.
Month 1
Find the hooks
Ten creators live by the end of the ramp. Hook library starts from the five formats. Weekly read of cost per 1,000 views against $1.
Month 2
Cut and promote
Creators far above $5.74 get a new brief or leave. Strong ones move up a band toward the $1.00 target.
Month 3
Scale what holds
Keep the formats that hold cost down. Test two new hooks per format, one variable at a time.
Day 90
Review
Cost per 1,000 views against $1, breakout and viral shares, and what the roster cost, compared with the $5.74 start.
Ceiling
Monthly ceiling
All ten creators at the top cap, bonuses excluded: $15,000. Nothing above that without a new decision.
$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed
The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.
Part 10 of 11
Report
Every Monday: creator, format, views, cost per 1,000 views against the $1 target and bonus status, in one table. No chasing.
Creator engine, last 4 weeks
Target $1 per 1,000 organic views Illustrative
- Creators reporting
- 5
- Posts last week
- 32
- Avg cost per 1,000 views
- $8.94
- Bonuses owed
- $0
- Keep / Watch / Replace
- 1 / 1 / 3
| Creator | Band | Format | Posts | Median | Best | Cost / 1K | Bonus | Flags | Call |
|---|---|---|---|---|---|---|---|---|---|
| Creator A | Starter | Heat and taste test | 7 | 2.1K | 25K | $3.37 | $0 | None | Keep |
| Creator B | Standard | Breakfast with Apple Pie Oatmeal | 7 | 1.4K | 8.4K | $9.83 | $0 | Claim check | Replace |
| Creator C | Premium | Veggie-first plate | 6 | 1.8K | 54K | $7.94 | $0 | None | Watch |
| Creator D | Starter | Finger food trial | 5 | 900 | 3.6K | $12.99 | $0 | Over cap? | Replace |
| Creator E | Standard | Unbox the freezer box | 7 | 1.2K | 11K | $10.59 | $0 | Release missing | Replace |
| All creators | not applicable | not applicable | 32 | 1.5K | 54K | $8.94 | $0 | not applicable | not applicable |
Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.
Part 11 of 11
Category rules
Rules for baby and toddler food
Tiny Organics feeds children six months and up. Creators follow the brand's wording and these six rules.
Say only what the page says
Quote lines from the sheet, like 100% Organic or Ready-made, plant-based meals with no prep required. No outcome promises about a child's body or growth.
Age range
Start Tiny with little ones six months and older, as the brand recommends. No video shows a younger baby eating solids.
Safe serving
Show heating the way the brand writes it: cook in 30 second increments, mix, test the temperature, cool before serving.
No feeding or medical advice
Creators are parents, not nutritionists. Portions and feeding stages point to the brand's Tiny Feeding Guide, never to the creator's opinion.
No comparisons
Never rank Tiny against other brands or homemade food. The price is $5.99 a meal, said as it is.
Disclose the partnership
Every post says it is a paid partnership, on screen and in the caption, before the first spoonful.
The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.